The company is located in Mumbai, India and operates only on the web. They create custom jeans from the measurements of the customer. It has recently started using an organic dye that uses a technique that dates back to 5,000 years ago, which is said to help heal the body. The fabric is dyed in 50 different medical herbs.
This process is called Ayurveda, which translates into health and wisdom. The herbs are said to heal many different types of illnesses, such as skin problems, diabetes, arthritis, digestive problems, and high blood pressure. The medical herbs are exposed to the wearer's skin, the largest human organ, and then goes into their body.
This company has an Organic Certificate for the chemical free dye process, domestically grown fabrics, and eco friendly factory, which is made of organic bricks. This Ayurveda dye process is available for jeans, shorts, trousers and bed sheets. The article is available to view here.
1 comment:
This is a very interesting concept and technique to use. Denim is the all around, go-to piece that works for almost every occasion. Since so many people wear jeans so often, it is great to think that our pants can actually do something beneficial for us now. I wonder if there is any difference in the durability of the denim, or if it is affected in any other way, by the different treatments. That would be amazing if the jeans really did cure some of the ailments that were listed on the site.
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